Tantangan dan Pola Dakwah Islam dalam Membangun Pendidikan Islam bagi Generasi Z di Era Media Sosial
Keywords:
Da'wah, Generation Z, Social Media, Islamic Education, Digital LiteracyAbstract
This study aims to analyze the challenges and da'wah patterns for Generation Z in the social media era at MI Inayatushibyan 2 Banjarmasin. This research employed a descriptive qualitative approach. Data were collected through observations, interviews, and documentation involving Islamic Education teachers and students. The data were analyzed through data reduction, data display, and conclusion drawing, while the validity of the data was ensured through source triangulation. The findings indicate that the main challenges in da'wah include the widespread dissemination of unverified religious information on social media, the decline in students' attention span due to short-form digital content, and the influence of negative digital culture on students' attitudes and moral behavior. To address these challenges, teachers implemented integrative da'wah patterns through contextual communication based on digital literacy, the utilization of multimedia learning media, and a humanistic approach emphasizing uswah hasanah (exemplary conduct). These strategies were found to improve students' religious understanding, encourage critical thinking toward digital information, and strengthen Islamic moral values in the digital era
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